Rapid Innovation Bootcamp
Innovate smarter and build deep engagement from the ground up
Enroll in Course
In a Game Thinking crash course, you’ll learn how to run your product team like a scientist - and build your MVP like a game designer. Game Thinking combines Game Design, Systems Thinking, and Lean UX into a potent recipe for accelerating innovation and driving deep engagement.
This blended-learning Innovation Bootcamp includes both an online course and live weekly coaching meetings, so you get the best of both worlds:- self-paced animated video lessons to learn the basics on your own schedule and get started right away
- online small-group workshop in your time zone to apply the lessons to your own project
- step-by-step guidance and feedback that helps you create your own Mastery Path Teardown
If you've been wanting to level-up your Game Thinking skills and add these powerful techniques to your design toolkit - this is for you.
Your Instructor
I started my tech career as a neuroscientist -turned-programmer with a degree in experimental psychology. I found that I had a knack for building and tuning systems, so I became a UX designer and then put my skills to use in multiplayer social gaming – and never looked back.
I was part of the early design team for Rock Band, The Sims, Ultima Online, eBay, Netflix, and Happify – and learned from the inside out what it takes to create an innovative genre-defining hit. Fortune Magazine named me one of the top 10 influential women in games.
Now I’m bringing those insights to entrepreneurs and innovators worldwide through Game Thinking – a cutting-edge approach to early design and discovery that will 10X your product/market fit — through my Game Thinking book, online courses and coaching programs.
Course Curriculum
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StartHow to empathize with hot-core early customers (1:02)
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StartIdentify Superfans with a 6-question Screener (5:51)
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StartScreener Speedbumps & Shortcuts (5:51)
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StartSurface relevant habits and needs with Speed Interviews (4:47)
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StartInterview Speedbumps & Shortcuts (2:01)
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StartHOW-TO: setup a calendar for Speed Interviews
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StartDistill customer insights into design-ready Job Stories (5:37)
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StartCapture engagement opportunities with Habit Stories (2:10)
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StartJob Stories: Speedbumps & Shortcuts (2:07)
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StartCASE STUDY: Happify (13:34)
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StartBONUS: how to design with habit-building triggers (15:37)
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StartRECOMMENDED: Eric Migicovsky on how to talk to users
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StartRECOMMENDED: Emmet Shear on how to run a user interview