Cooperative Design Fundamentals

how to create a non-zero-sum experience where people win together

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You're probably familiar with competitive, zero-sum game mechanics like points, leaderboards and head-to-head contests. But did you know there's an entirely different way to play that's motivated by collaborating with partners - not crushing opponents?

In this short, high-impact course you'll learn the foundations of cooperative, positive-sum game design - and come away with 5 actionable tips you can use today to build cooperation into your customer experiences. You'll get:

  • short actionable videos that guide you through the content
  • case studies that bring the ideas to life
  • a full-color PDF workbook to download, fill out and share
  • access to a private Cooperative Design learning community for peer feedback and accountability
  • exclusive Q&A sessions with the Instructor and special guests (next session April 4, 2020)


Your Instructor


Amy Jo Kim
Amy Jo Kim

I started my tech career as a neuroscientist -turned-programmer with a degree in experimental psychology. I found that I had a knack for building and tuning systems, so I became a UX designer and then put my skills to use in multiplayer social gaming – and never looked back.

I was part of the early design team for Rock Band, The Sims, Ultima Online, eBay, Netflix, and Happify – and learned from the inside out what it takes to create an innovative genre-defining hit. Fortune Magazine named me one of the top 10 influential women in games.

Now I’m bringing those insights to entrepreneurs and innovators worldwide through Game Thinking – a cutting-edge approach to early design and discovery that will 10X your product/market fit — through my Game Thinking book, online courses and coaching programs.



Course Curriculum


  Cooperative Design Fundamentals
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  Case Studies
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  Recommended Podcasts
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!